Collegiate Sports Should Players Get Paid - 3146 Words

The biggest question in collegiate sports right now is should players get paid to play? Some argue it would destroy the amateurism in collegiate sports. If they are paid then they should be considered professionals. Others say it would help the students be able to support themselves while they are in college. They are getting a free education from a top university isn’t that enough? No and that’s why I say yes and that collegiate athletes should get paid to play sports because money is being made from the use of their talents and exploitation of their likeness. There is a lot of money being made by the NCAA and schools that have major programs in any sporting event. There are 460,000 students that participate in collegiate sports†¦show more content†¦Its purpose was to be a rules and regulating body for intercollegiate sports. Also to establish rules for recruiting and financial aid to athletes. And control the amount of money going to each school and various organizations. As television began to broaden our horizons and collegiate games were being able to be seen around the world the NCAA saw a major influx in money it was receiving after the 1980’s. Now almost every sports and championship is shown on networks such as ESPN, Fox Sports, CBS, and ABC. As of 2013 the NCAA made 912.8 million dollars in revenue from March Madness according to Indystar.com. NCAA.com shows that only 532 million was reimbursed to between the 3 collegiate divisions. With Division 1 receiving $497,600,000 while division 2 received 22 million and division 3 receiving 13 million to split between each of its number of schools in each division. This money is to be disbursed between 5 different categories: 39 % to the basketball fund, 26 % to grants and aid, 15% to student assistance, 13% to sports sponsorships, and 5% to academic enhancement. That leaves almost 380.8 million dollars left. 280 million goes to association programming, management, and surplus. That still leaves close to 100 million dollars of unused funds that the NCAA has left over. Even more considering that the NCAA make around $6 billion annually just from March

Capetian Kings of France - 2066 Words

What factors promoted the authority of the Capetian Kings of France in the Twelfth century? France in the eleventh century had been a fragmented land, divided into federal principalities, or mini-states ruled by princes or dukes. Though they recognized the King of France’s authority they did not expect him to exercise it in their individual territories. Feudalism increased the power of these mini-states in the twelfth century, and was the tool used by the Capetian Kings of France to advance their influence and wealth. Why and how the Capetian dynasty sought to establish and then successfully utilize this particular system will be the main focus of my essay. Feudal law was the customs and relations between lord and vassal in regards to†¦show more content†¦This made way for another advance in solidifying royal power by helping to make the crown hereditary. The king’s son was permitted to be crowned during his father’s lifetime in order to preserve the healing touch. The church gave the monarch a higher degree of moral credibility and in return the church gained more prestige. One therefore increased the standing of the other in medieval France. Louis VI’s chief minister and ecclesiastical advisor was Abbot Suger of St Denise. He held his prestigious office from 1122 to his death in 1155, during which time he recorded a history of his king, The Life of Louis the Fat. As a result of this great power he held in France, he was very much involved in French politics and â€Å"virtually ran the Kingdom while King Louis VI was away on crusade.† This aspect of Suger’s career would explain his proximity and involvement in the monarch’s progress in gaining a more prominent role in European affairs, and as a result of this proximity, why he was in a position to chronicle Louis’s life. He seems to play a significant role in promoting Capetian authority in how he portrays Louis as a most pious and worthy king to serve under. He states in the introduction of his biography that â€Å"with my pen I describe his devotion to the churchs worship of God† and implores his contemporaries and readers not t o forget Louis VI’s â€Å"marvellous zeal for the good of theShow MoreRelatedA Brief Look at France1710 Words   |  7 PagesII. Essay One The state which we today call France has undergone significant change since its origins as the territory of Gaul. Between the years 480 and 1780, this territory was reshaped in terms of both its physical boundaries and its inhabitants and rulers, creating a rich history of the nation of modern France. First, in order to analyze the evolution of the state of France, it is necessary to define the concept of the state. A ‘state’ is a territory, defined by physical or imagined boundariesRead MorePhilip Augustus s Success Of The Angevin s Failure1502 Words   |  7 Pagesideological changes that had taken place in Capetian France, which were the real driving force behind Philip s success. John’s comparative weakness and poor leadership credentials made Capetian success even more likely, but did not make it inevitable. Philip had to harness the French economy and win the support of his nobility. He was so successful in these endeavors that he would have been a match for any 12th century European power. The strength of the Capetian economy was one of the most importantRead MoreThe Time Before The First Millennium1827 Words   |  8 Pagesto defend Rome against invaders. The first dynasty of France after the fall of Rome was the Merovingian dynasty. Clovis was the first ruler of the dynasty and united Gaul and established Paris as the capital of his kingdom. Clovis died in the year 511 and divided his dominion equally between his four sons (in the Germanic custom of inheritance). Unfortunately the brothers quarreled among themselves until 558 when Chlotar became the sole king of the Franks. While the Merovingians wielded much powerRead MoreThe Kingdom Of England Versus Valois Capetians For Control Of The French Throne518 Words   |  3 PagesWhy Did This Conflict Begin and Why Was It Fought? The Hundred Years War Was A Group Of Battles From 1337 – 1453. The Kingdom Of England Versus Valois Capetians For Control Of The French Throne. This War Has Been Divided Into Three Separate Phases: 1. The Edwardian Era War (1337 – 1360) 2. The Caroline War (1369 – 1389) 3. The Lancastrian War (1415 – 1453) It Was During This War That Saw The Burning Murder Of St Joan Of Arc. The Key Battles Of This Conflict. The War Of Two Peters WasRead MoreEssay about Chapter 11 Outline and Summary Ap European History917 Words   |  4 PagesUpheaval 1. Noble Landlords and Peasants 2. Peasant Revolt in France 3. An English Peasant Revolt 4. Revolts in the Cities II. War and Political Instability A. Causes of the Hundred Years’ War B. Conduct and Course of the War 1. Early Phases of the War 2. Renewal of War 3. Joan of Arc 4. End of the War C. Political Instability D. The Growth of England’s Political Institutions E. The Problems of the French Kings F. The German Monarchy 1. Electoral Nature of the GermanRead MoreThe Middle Ages : A Time Of Despair, Disease, And Death961 Words   |  4 Pagesbetween the king of England and the king of France after the Capetian monarchy crumbled. (Spielvogel 281) After the Hundred Years’ War, Europe was put under a period of adversity in terms of their political stability. In England, â€Å"Parliament increased in prominence† and even the king came to â€Å"rely on Parliament to levy new taxes.† (Spielvogel 285) The English monarch no longer had absolute power; he had a â€Å"commitment to levy no direct tax without Parliament’s consent.† (Spielvogel 285) In France, absoluteRead MoreThe Hundred Years War1503 Words   |  7 PagesThe Hundred Years War began in May, 1337. It was a series of wars in Europe. France and England had been old enemies. The war was started for many reasons. The first reason is that King Phillip VI tried to seize the English territories in the duchy of Aquitaine. England tried to take the French throne. The second reason is that because of their historical feudal orders, France and England broke away from one another (Allmand 7). The third reason was The Battle for Flanders. Flanders was theRead More The Late Middle Ages Essay960 Words   |  4 Pagesbetween the king of England and the king of France after the Capetian monarchy crumbled. (Spielvogel 281) After the Hundred Years’ War, Europe was put under a period of adversity in terms of their political stability. In England, â€Å"Parliament increased in prominence† and even the king came to â€Å"rely on Parliament to levy new taxes.† (Spielvogel 285) The English monarch no longer had absolute power; he had a â€Å"commitment to levy no direct tax without Parliament’s consent.† (Spielvogel 285) In France, absoluteRead MoreKing Philip Regime and Go vernment in Paris 1200 by John W. Baldwin1302 Words   |  5 PagesKing Philip Regime and Government In the novel, Paris 1200 by John W. Baldwin, King Philip (Philip Augustus), was an important contributor to the growth of the French Monarchy. He was able to increase the Monarchy better then any other King before him. He defeated many enemies, sought to overtake the British crown and embarked on a third crusade. King Philip Augustus brought financial stability to the country and was very popular amongst his subjects. King Philip when assigned King had many goalsRead MoreThe Expansion Of The Roman Empire866 Words   |  4 Pagesestablished himself as king of northern Germany. He campaigned in lands east of the Elbe River known as now eastern Germany, western Poland, and the Czech Republic. In appreciation of his aid in the church, Pope John XII proclaimed Otto emperor in 962 C.E. Emperors and popes argued over their conflicting interests in Italy and over the appointment of church officials. There were regional monarchies in France and England. When the last of Carolingians died, the lords of France elected a minor noble

Dropout Rate among High School Students Free Essays

Every year there are thousands of high school students who dropout of school for different reasons in the United States. The data’s statistics regarding the dropout rate of high school students in America since 1990 showed that it diminishes slowly and the problem has been continuing up to this present time. That is why; researches, campaigns and law have been promulgated to help on preventing students to dropout of school. We will write a custom essay sample on Dropout Rate among High School Students or any similar topic only for you Order Now However, the greatest thing to be done is the support of every individual on preventing and helping high school students to stay on schooling. Since the issue is not just pertaining to a dropout student but also with the society as well so every high school dropouts affects society on its economic status. Dropout Rate among High School Students Since the past years, the rate of high school dropouts was considerably higher and has been one of the great issues pertaining to education and to the society. Every time the clock ticks there is one student who drops out of school. And, this dropping out of school affects not only the individual’s life, career or future; but also the community and the economic status of the country as well. That is why it has been a great concern of every policymakers and educational institutions to resolve the problem which continually acts like a terrible disease, a â€Å"silent epidemic† of a country, taking into consideration the dropout rates in the past years in the United States. This paper will show the following information: 1. Dropout rate of high school in America. 2. Effects of high school dropouts to education and to the society. 3. How does dropout rate could be best resolved in both policy and innovative practices. Dropout Rate of High School in America From the early years of individuals’ education, students were compelled by parents to continue studying as much as possible. Because it is said that education is one of the major assets which one can keep for the whole lifetime. Education is a treasure which will give future career and better life. However, many high school students dropped out of school even if parents had given advice and thoughts regarding a better life with the help of standard education. The dropout rate of high school students never diminishes worldwide. In the United States’ rate of dropout, it shows a little change in the past years from 1990 to 2000 (Table 1). â€Å"Data compiled by NCES (National Center for Education Statistics) indicates that the percentage of 16-through 24-year-olds who were dropouts ranged between 10. 9 and 12. 5 percent† (General Accounting Office-GAO, 2002, p. 7). NCES’s dropout rates, of America, in percentage of 16- Through 24 yrs. old who were dropout from Oct. 1990 through Oct. 2000 (cited in GAO, 2002, p. 7) Although, region’s dropout rate shows a discrepancy wherein â€Å"[t]he highest dropout rates occurred in the South and West, while the lowest rates occurred in the Northeast and Midwest† (GAO, 2002). It’s visible in table 2, â€Å"while the national portion of 16 through 24-year-olds that were dropouts was 10. 9 percent in October 2000, the regional averaged ranged from 12. 9 percent in the South to 8. 5 percent in the Northeast† (GAO, 2002, p. 8) How to cite Dropout Rate among High School Students, Papers

AMEX Company

Question: Task 1 a. Evaluate your own development needs and the activities required to meet them to be in a position to contribute to Amexs history of continuous innovation and collaboration as well as the specific job requirements. b. Devise a personal and professional development plan based on your identified needs. c. Reflect on own developmental progress against the original aims and objectives set in the personal and professional development plan. Task 2 a. Identify the Communications needs within an organizational context and come up with the appropriate communication methods that Amex can adopt. b. Demonstrate in writing how effective time management strategies will help your small team of three become efficient and comply with the clear desk policy (All work completed by the day). Task 3 A project oriented organisation makes use of teams to generate synergy. With your knowledge and experience of team dynamics: a. Describe how you select and maintain a team that is fit for purpose. b. Discuss alternative ways to complete tasks and achieve team goals. Task 4. a. Review tools and methods for developing solutions to problems b. Develop an appropriate strategy for Amex that will help its IT helpdesk respond to its high volume of IT queries on time. c. Evaluate the potential impact the above strategy will have on the company in the long term. Answer: Introduction: The case study is related to the matter of AMEX Company. The case study reflects the analysts personal skills and competencies. The analyst also describes the development needs of him and also about the developmental progress. The task two the analyst also indentifies communication needs and time management strategy of AMEX. In the task 3 the analyst of the study analyses the team management strategy nd alternative ways of achieving the goal of the team. The 4th task analyses the methods of problem solving and appropriate strategy for responding to the query. The last part shows the impact of those strategies in long term. Task 1: A: Personal skills and competencies for the post in AMEX: Programming skills: As the AMEX organization is related to the IT industry and the organization provides solution for IT purpose the programming skills would be the prime skill that would be required by the organization. I have the skill for this requirement. Project management: Project management is a major activity of this company so the experience of project management would be very essential for the post of AMEX. Technical support: I have the ability to help desk and support technical problem as per the requirement of the organization. B: Developmental needs: The following are the development needs that would be required for me to give more to the AMEX: Web development: I have a little bit experience in the development of web so I need to develop the skills of web development. The organization provides training that would be helpful in gaining the skills. Programming language: I have full knowledge of C and C++ programming knowledge. But I have little experience in JAVA and SAP. So I have to learn this language from the institutes providing these learning. Handling critical software: I am not that much able to handle critical software so in order to gain experience in handling critical software in need to take training from the organization. C: Personal development plan: I would take training from the organization about the web development program. The organization is helpful in providing training to the new employees of the organization. However I have to take training about the programming language and software from the outside organization. D: Development progress: The training program provide by the organization helped me progress in my career development (Hattke and Blaschke, 2015). By these training I am now able to develop web page. Outside training helped me to develop program using high level language like JAVA and SAP. Task 2: A: Communication needs of the AMEX: As the AMEX organization is an IT industry they provide software solution to the customers. A project has no meaning if it is delivered in delay (Safari and Meskini, 2015). So communication is essential for the organization. The communication needs are explained below: Clear expectation: The organization should deliver the expectation to the employees of the organization in order to get the project done in right time. Strong relationship: Effective communication helps to build strong relationship among the employees of the organization (Kaza, 2015). In order to build a project effectively strong communication between the employees are needed. Ideas and innovation: there are many software industries in todays market. So AMEX faces a lot of competition in the market. Open channel communication help to get the innovative idea of employees of the organization. Communication method that the AMEX Company can adopt: Face to face communication method: In order to make a strong academic background the AMEX needs a face to face communication (Liang et al. 2015). Face to face communication will help this company in meeting and conference purpose. Email: In order to communicate mass information about the technology they use in their project the AMEX needs to email their employees (Thongyen, 2015). Video conferencing: Video conferencing will this company in meeting purpose with the employees. It allows the company to see the employees over a TV screen who is not physically present in the organization premises. B: Time management strategy of AMEX: Preplan: The AMEX company needs to preplan the work before starting the work. They also need to prioritize the group of work. Work time: The company need to decide how much time the employees will take to complete the task. Flexibility: As this an IT industry it needs to be flexible in their work. So the team members of the project need flexibility in their work (Light and Mcnaughton, 2015). Delegation: Delegation means assigning the task to one employee and the employee should freed up some time in order to expertise in those activity. Task 3: A: Team management strategy of AMEX: Common goal: In order to select and maintain a effective team the AMEX should set a common goal first. The goal will direct the team members of the team to achieve the goal. Clarity of the goal: Not only setting goal is enough. The set goal should have a clarity in achieving this in a better way (Costa et al. 2015). The team members should understand the core purpose of the project. Commitment from the member of the project: In order to achieve the common goal commitment from the tem member should be needed by AMEX. B: Alternative way to achieve goal: 1) The company should try to write the plan on a checklist for its feasibility. 2) AMEX should create small doable steps in achieving the goal of the organization. 3) The compelling reason for wanting the goal should also be written down. 4) They should visualize what it will like having achieving the goal of the tem. 5) A daily routine should be written down. 6) The company should enlisting support in order to keep the members of the team accountable. Task 4: A: Tool and Methods of solving problem: Find the appropriate problem: The AMEX Company should find the appropriate problem of finding employees having strong academic background (Majamaki and Hellman, 2015). Defining problem: The organization should define the problem in a right manner. Analyze problem: The AMEX should analyze the problem of finding technically educated employees. Developing possibilities: The organization should develop the possibilities of getting right people in the organization. Selecting best solution: The organization should select the best method of sourcing and hiring the technically educated employees (Fadiana, 2015). Implement: After selecting the best solution the organization should try to implement that solution. Evaluation the solution: The organization should try to evaluate the impact of alternative solution on order to achieve the common goal. B: Strategy for responding to the quick queries of AMEX: Listening to the IT queries: The organization should listen to the IT query of the customer properly in order to give answer in time. Understand the queries: If the employees are worried about the questions, the employees should understand the question properly (Watson and Cavanah, 2015). Respond: The employees should be focused on the responses they are giving. The answer to the question should be appropriate to the question. C: Impact of strategies in the long term: As the organization is related to IT activities and they are also involving in outsourcing the IT project responding to the IT queries of the customer would be an effective way for sustaining in the market (Riggio and Saggi, 2015). Listening to the IT queries would be helpful in satisfying the customers in long term. It shows the derivativeness of the organization to the customers (Meder and Wegner, 2015). Understanding the question properly would symbolize that the organization has right employees for right purpose. It increases the reputation of the company. Responding to the quick queries symbolizes the promptness of organization in responding to the IT queries. Conclusion: The study has been concluded that AMEX believes in collaboration and innovation in IT issues. They provides graduate technology (GT). The analyst of the study has enough knowledge in getting the job of the organization. The study concludes the effectiveness of time and team management of the organization. The study also concluded the strategy for responding to the quick query of IT and impact of those strategies in the long term. References Costa, P., Passos, A. and Barata, M. (2015). Multilevel influences of team viability perceptions.Team Performance Management, 21(1/2), pp.19-36. Fadiana, M. (2015). Math Learning Model that Accommodates Cognitive Style to Build Problem-Solving Skills.Higher Education Studies, 5(4). Hattke, F. and Blaschke, S. (2015). Striving for excellence: the role of top management team diversity in universities.Team Performance Management, 21(3/4), pp.121-138. Kaza, N. (2015). Time dependent accessibility.Journal of Urban Management. Liang, H., Shih, H. and Chiang, Y. (2015). Team diversity and team helping behavior: The mediating roles of team cooperation and team cohesion.European Management Journal, 33(1), pp.48-59. Light, J. and Mcnaughton, D. (2015). Designing AAC Research and Intervention to Improve Outcomes for Individuals with Complex Communication Needs.Augmentative and Alternative Communication, 31(2), pp.85-96. Majamaki, M. and Hellman, M. (2015). "When sense of time disappears"--Or does it? Online video gamers' time management and time apprehension.Time Society. Meder, A. and Wegner, J. (2015). iPads, Mobile Technologies, and Communication Applications: A Survey of Family Wants, Needs, and Preferences.Augmentative and Alternative Communication, 31(1), pp.27-36. Riggio, R. and Saggi, K. (2015). Incorporating Soft Skills Into the Collaborative Problem-Solving Equation.Industrial and Organizational Psychology, 8(02), pp.281-284. Safari, Y. and Meskini, H. (2015). The Effect of Metacognitive Instruction on Problem Solving Skills in Iranian Students of Health Sciences.GJHS, 8(1). Thongyen, T. (2015). Development of PM0.1 Personal Sampler for Evaluation of Personal Exposure to Aerosol Nanoparticles.Aerosol and Air Quality Research. Watson, B. and Cavanah, S. (2015). Community Information Needs: A Theory and Methodological Framework.Mass Communication and Society, p.150707135144006.

Words free essay sample

Im nearly certain that all people have shared the glorious experience of scolding. I fondly recall my fathers frequent demands, Tahirah! Dont write on the wall! I still cant quite comprehend why, since I was so highly skilled with crayola at six years old, my father wouldnt want my lovely multicolored words upon the otherwise dull, white walls. When I discovered books, the admonishment was usually, Turn out the light! Put that book down and go to bed! Thank goodness book lights can be easily hidden under blankets. The most recent reprimands have regarded my mothers strange desire that I turn my music off; apparently wearing earphones isnt good enough (unfortunately quite often her voice doesnt seem to make it to my ears). Ive noticed that the chastisements have maintained a similarity in purpose, for they continually insist that I neglect my health. We will write a custom essay sample on Words or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Its horrid to think about what could happen if I didnt have the three necessities of life: music, books, and writing. Though Ive transitioned from writing on the walls to using one of my numerous notebooks or Steve, my beloved computer, the intent has remained the same: to get out as many of my thoughts as possible before my mind overflows. Regrettably, this almost always leads to more scolding: Turn off that computer, you have school in the morning! My mind doesnt seem to value sleep as much as my parents do; even when Im safely tucked away beneath the covers, I still feel the urge to reach through the darkness to grab a pen and paper. If not kept awake at night by my need to write, Im kept awake by my need to read (guess thats why Im not a morning person). Numerous authors have been responsible for preventing me from getting the requisite rest. It shouldnt come as any surprise that one of my favorite locations is sitting in one of the black comfy chairs within Borders Books and Music. My three basic needs all generally involve the same thing, which is that they express something using words. Whether theyre sung or written, I admire the use of words to take the pieces of a thought and form them into something comprehensible. No doubt, this is the cause of my extensive quote collection. As described by Anna H. Branch, God wove a web of loveliness, of clouds and stars and birds, but made not any thing at all so beautiful as words.

How to Create Editorial Guidelines the CoSchedule Way - CoSchedule Blog

How to Create Editorial Guidelines the Way Blog Creating great content consistently isn’t easy. That’s especially true when you’re always juggling multiple projects. Time gets tight. You start cutting corners. Performance declines accordingly. It’s a downward slope. Stay on it long enough, and you might find content marketing axed from your company’s budget. Yikes. So, what’s the solution? How do you make sure every piece you publish is like your best? And how do you enforce quality across a team of in-house and guest writers? Start by developing strong editorial guidelines. You might call them something else. Our friends at Help Scout call them â€Å"editorial values.† Here at , we call them our standards of performance. Whatever word you use, the goal is the same: document standards every piece you publish has to follow. That’ll help make sure you never cut corners again. Read on and let’s make missed steps in your content creation process a thing of the past. The Best Way to Develop Effective Editorial Guidelines What Are Standards of Performance? Standards of performance are concrete guidelines every piece of content you publish is required to meet. They make sure nothing goes out the door without hitting every point on a detailed checklist. When applied consistently, they make sure you never publish anything subpar. Why Are Standards of Performance Important? â€Å"We are what we repeatedly do. Excellence, then, is not an act, but a habit.† That’s a quote from writer and historian Will Durant. You’ve probably heard some variation of this same idea somewhere before. The takeaway is that people will know you for what you do on a regular basis. As a marketer, that means if you consistently publish quality content, that’s what your audience will come to expect from you. If your stuff is hit or miss (or, worse, consistently poor), they’ll either ignore you or think your brand sucks. If stats from a recent Conductor webinar are accurate, though, most content creators aren’t holding themselves to a high enough standard. Consider this quote: â€Å"†¦ only 0.1% of all content gets more than a thousand shares, and the conversion rate is well under 1%.† That †¦ isn’t great. But, there is an upside. Since the bar is set low, clearing it shouldnt be difficult. Do the work your competition won’t and you’ll succeed. And your standards of performance are what will guide you to that success. Do the work your competition won’t and you’ll succeed.How We Developed Standards of Performance at Back when first started, our marketing team was just one person (Nathan Ellering, who is now our Director of Demand Generation). When you’re a team of one, it’s easy to know what you think content should look like. You try different things, see what works, and do more of what proves to be effective. Then, our team started to grow. Now, we have multiple team members crafting content. Even if creating content isn’t their first focus, a lot of our team members create some kind of content, at least every once in a while. Naturally, managing expectations and maintaining content consistency got harder once more team members got involved. When you add guest authors into the mix, it only gets more complicated. Instead of allowing writers to run wild, we decided it was time to establish quality standards. These would be simple data-driven guidelines that would help us make sure every piece we produce lives up to the same standards as our very best content. We called them our Standards of Performance, and they’ve been our guiding light ever since. Heres how to set standards of performance like @.First Standard of Performance: Comprehensiveness Our aim is to publish the most complete content we possibly can. Ideally, our readers shouldn’t have to read another post on a given topic. If we’ve done our job correctly, you’ll be able to find all the information you need to get a job done or learn a new skill in one place. That often means our content runs long. There’s a reason for that, though. If you want to go more than just puddle-deep into a topic, you’re going to provide something substantive. When we reviewed our top performing content, we discovered our best performing content adhered to this principle. Stuff that went short or cut corners underperformed, while posts that dug deep into research and provided all the actionable steps the reader needed to solve a problem excelled. How Do We Implement This? We’re big fans of the Skyscraper Technique. You’ve probably heard about it before. If not, it’s a simple process coined by Brian Dean that entails. Heres how to implement it in two steps: Read the top ten pieces of content on Google for a given topic. Create one piece of content that’s better and more resourceful than whats already out there. Simple enough, right? Well, from a research perspective, it is. Actually executing that kind of content is (perhaps obviously) substantially more difficult. One way to make this process easier is to start with a simple spreadsheet. Add columns for the following things: Primary keyword. What is the primary keyword being targeted? Check the URL and headline for clues. Secondary keywords  (as best as you can tell). Title tag. This appears as the blue highlighted text in search results. Meta description. This appears as the short (160 character or less) description underneath the title tag in search results. Length. How long is this content? # of Images. Are images present, and if so, how many? Is video present? Does the page include a video? If so, is it an original video, or one from another site? Downloadable assets. Are there any bonus materials included that people can download (PDFs, templates, ebooks, etc.)? H2 and H3 subheadings. Is the page properly formatted with H2 and H3 subheadings, and which keywords (if any) are present? Missing details? Is there any important information about this topic that the page is missing? Documenting your findings along the way can make it easier to keep track of what your content needs to compete. Here’s what your spreadsheet might look like (plus a free copy via Google Sheets you can use here): Second Standard of Performance: (Smart and Strategic) Keyword Targeting We also noticed every post we published targeted a clear keyword. Not only that, but they also incorporated strategic secondary (or LSI) keywords. Those additional long-tail terms tie into comprehensiveness by covering all the most important details about a topic (and proving it both to search engines and real human readers). So, we decided we’d never publish a post without a strong keyword (with rare exceptions). We’ve experimented with that route before. The results have always been underwhelming. How Do We Implement This? Content planning (at least for the Blog) always starts with a heavy amount of keyword research. We’re not just looking for any keywords, though. They have to meet the following criteria: Relevancy. Are these topics or problems that professional marketers are researching? Volume. We consider relevancy most important, but we also want to target terms that a sizeable portion of our audience will care about. Theme. Does the keyword relate to a task that an existing or upcoming feature helps people complete? Before we start searching for specific keywords, though, content ideas might come from any of the following sources: Conversations with our sales team. What do customers (and prospective customers) say their top challenges are? Social media chatter. What are topics people seem interested in on social media? Feature launches. What content could we create to help people get more value from recently added features to ? Personal skill development. What’s something we’ve recently learned how to do that we can share with our audience? Rants. What are things about the industry that frustrate us? Are there ways we think marketers could get certain things done more easily (than the way they’re typically told)? Seasonal topics. Are there certain things that are most relevant at a certain time of year? Brainstorming sessions. Every once in a while, we’ll conduct a team-wide brainstorming session. This process usually nets a month’s worth of ideas in under an hour. This video breaks down how it works: Once we have some idea of what content we need, we’ll fire up our keyword research tools. A few of our favorites include: Ahrefs Keyword Explorer: Part of their growing feature suite, this powerful keyword research tool is by far our favorite. It provides an awesome amount of data to help us determine the best keywords to include. Google Adwords Keyword Planner: They say the classics never go out of style. This tool is free and ubiquitous with keyword research. Ubersuggest: This tool is great for spinning off tons of ideas based on one keyword. Feed it a topic and it’ll return a spate of long-tail variations based on Google autocomplete suggestions. (Tip: try exporting that list and pasting it into the Keyword Planner). These are far from the only options out there. However, they’re the options we use the most. Once we’ve narrowed down ideas we want to run with, we add them onto our internal calendar: If we have ideas we might want to create in the future, we’ll drag them into our Drafts folder (click an item on the calendar and drag it all the way to the right): Recommended Reading: Your Ultimate Content Marketers Guide to Keyword Research Third Standard of Performance: Make Every Piece Actionable Lots of content tells you what to do. Not enough shows you how to do it. This is a major source frustration for us (and the inspiration behind a lot of internal rants). So, we do our best to practice what we preach  and make every piece we publish actionable. What does â€Å"actionable† mean, though? And what does â€Å"actionable content† really look like? Those are common questions we get asked. For us, actionable content shows you how to get stuff done. If it tells you to do something, it either goes through the process step-by-step, or includes a video or link to another resource that does. How Do We Implement This? We make sure our content is actionable by always including  step-by-step breakdowns with whatever visual aids a reader needs to understand what to do. To make your own content more actionable: List the steps required to complete a task. And if you’re going to ask someone to do something in your content, show them exactly how to do it. Add in screenshots or photos. If it’s possible, give readers some visual guidance. Infographics, charts, and graphs can also be helpful. Consider adding video. If you can show how to do something more easily with video, go for it. Sometimes, a minute-long clip is easier to get the point across than 1,000 words and 25 screenshots. Whatever you do, include actionable follow-through in your content. Depending on your industry or niche, this will almost certainly put you ahead of 90% of your competitors. Taking the time to do this right will take time. However, one single actionable piece of content is probably more valuable to your readers (and therefore, your business) than ten pieces that only scratch the surface of any given topic. One single actionable piece of content is probably more valuable to your readers than ten piecesFourth Standard of Performance: Relevancy The best content on a topic your customers don’t care about is useless. You’ve got to make sure what you’re publishing is going to bring in not just a large audience, but the right audience. That’s why we pay close attention to topical relevance when selecting what to write about. The marketing world is big, and there’s a lot of stuff we could cover. However, if we’re going to get the most from our limited resources, we want to make sure we spend the majority of our time writing about the things our audience cares about most. How Do We Implement This? Anytime we publish a piece of content, we ask: Would our target audience care about this? If not, it’s time to scrap that idea and move onto the next one. No time to waste. Does this topic tie into our product’s purpose? If not, is it really something our audience would expect us to publish? Is this something we can speak authoritatively on?  If not, why would anyone listen to us? A more concrete means of determining relevance is to check who else is covering that topic. If sites or companies we consider peers, friends, or competitors are covering it, then that’s a strong indicator it’s relevant. Of course, we take things on a case by case basis though, using our best judgment. Recommended Reading: The Best Way to Document Your Brand Voice Guidelines (Free Template) How to Establish Your Own Standards of Performance This is what works for us. However, every company (and marketing team) is different. Your standards of performance should reflect what’s unique about your company, philosophy, and approach.

Companies with low on diversity Research Paper Example | Topics and Well Written Essays - 1000 words

Companies with low on diversity - Research Paper Example There is a realization that diversity can be a source of immense creativity and innovation. In the new light, American companies are doing their best to embrace and harness the value of diversity in all their aspects. This paper will explore ways in which these companies are embracing diversity. It will also highlight companies that are leading in embracing diversity as well those lagging behind. An understanding of the American diversity is crucial (Johnson 9). The workforce comprises Whites, African American, Hispanics, Latinos, Indians, Asians, and Africans. The Whites form the majority while the others are the minority groups. From a different angle, the minority group also includes women, and all disabled people. The American people are adherents of different religions (Wuthnow 130). The society has varying cultures and belief systems. The people grow up in different backgrounds and neighborhoods. The American society is greatly diverse. In addition, each individual has a unique personality and abilities. For companies, embracing diversity means more. Most of the companies are operating on a global front. Their markets are from different races and backgrounds. A good example is McDonalds that operates in many regions of the world (Harris 6). They realize the need to satisfy their clients. One of the strategies of survival has been to recruit a heterogeneous workforce. Such a workforce is a representation of the society. This workforce produces ideas that can address the needs of the market (Harris 58). In this sense, diversity results in innovation. Most of the companies who understand the need for diversity have a diversity officer in place. This officer ensures that the company maintains diversity and inclusion at all levels. Companies are working hard to ensure that there is inclusion in all offices and departments. Most of the companies are proving gender sensitive. A remarkable percentage of women sits in boards in many companies and indulges actively in decision-making and formulating practices at the workplace. Appreciating diversity in the American society has not been an easy venture. There are numerous challenges and the companies need to have a great deal of commitment. Such commitment drives the companies to lay down strategies that can help the company improve in appreciating diversity. Many of the companies have made remarkable progress in embracing diversity.